GO TO FOODS: ONE PRODUCT, SEVEN BRANDS
Role: Sr. UX Manager
Duration: December 2023-December 2024
Devices: Mobile App, Responsive Website
Tools: Figma, Token Studio, User Interviews
overview
Go To Foods is taking on a new digital initiative to create a core product that services all of their brands apps and websites. The purpose of this project is to make it easier to manage their digital products meanwhile being able to utilize shared APIs and feature functionality across all of their brands, and hopefully new brands to come.
Design challenge
Thus began our challenge of defining what would be considered a global feature and what would be a “delta” feature specific brands required. By understanding each brands user needs, we defined the UX flow for all the global features, like selecting a location, browsing menu, viewing product pages, adding items to cart, and the checkout flow.
Once these user flows were defined, the real challenge began… creating a white label DSM with all the core components that still allowed each brand’s style to come to life.
WHAT I DID
As the manager overseeing these teams, my role was to make sure the teams had all the support they needed to complete this work.
To accomplish this, here are some of the responsibilities I carried:
Setting program plan and design sprint cadence
Staffing (i.e. Interviews, creating design pods, assigning tasks, 1 on 1 meetings, etc.)
Weekly Status Report meetings to the client leadership members
Design review meetings with the team and providing UX design leadership
Feasibility meetings with engineers
Collaboration with Product Owners, Brand Teams, Dev Teams
Outlining architecture for Design Token System
And when needed, getting down and dirty in the designs alongside the rest of the team
Our TEAM STRUCTURE & PrOCESS
We started with a discovery phase across all brands to understand their needs and unique styles. With three weeks allocated for each brand for a discovery phase, a team works closely with the brand teams and if there are any unique feature functionalities require, ideate happy path flows to take into user testing.
Meanwhile there is a discovery team running, we had 4 implementation design pods running in agile sprints. Through the implementation phases, the teams are working to skin the UX features already created and turn them in the brands unique look and feel, making the app feel like uniquely their own!
To top off the army behind this project, there are 2 skilled UI designers managing the Design System and ensuring all components in Figma are attached to design tokens and scalable across all brands.
High Level Process
Project in the works
This project is currently in progress. Check back soon to see how it unravels!